Nov 6 2008

Beware of Adsense boots

As you use Google’s AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.

But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.

You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.

The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google’s AdSense is a great program but it relies on you respecting a few set rules.

The most important thing is not to create “artificial clicks” through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.

Failing to comply with Google’s terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It’s because this is the difference between life or death.

The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren’t knowledgeable enough to change default color palettes.

Others just can’t seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.

Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.

Fourthly, banner ads are also a very bad idea if you’re using AdSense. 480×60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.

And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn’t matter how cool the site is itself. If it doesn’t have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.

So these are the most important five things people get wrong while using the AdSense program. But of course if you don’t like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.

Never break Google’s policy. Don’t make visitors create “artificial clicks” on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they’re positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480×60) adds unless you really know what you’re doing and constantly keep your site fresh and up to date.

So with that in mind you should be raising your AdSense revenues in no time.

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Oct 29 2008

If you were a BILLIONAIRE…. what would you buy?

Well, reading around the net, I just read how the founders of Google recently purchased a fighter jet. Not bad. Now maybe Oracle founder Larry Ellison can have someone to battle. Ellison purchased his several years ago. My money is on the Google guys. They’ll probably have some tricked out jet with NASA being right down the road from Googles Silicon Valley campus.

Here is what you can buy when you have more money than you know what to do with:

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Oct 28 2008

PPC Classroom 2.0

As an internet affiliate marketer, I generally see a lot of ways to supposedly make affiliate millions overnight. From ebooks, to webinars, social events such as Affiliate Summit(which is a great place to start), to the latest and greatest tools to help you set up PPC campaigns.

The latest and greatest way to make your internet millions comes in the form of an online “classroom”. Amit Mehta of Super Affiliate Mindset and Anik Singal (who I’ve never heard of before), thought up the idea of using Amit’s knowledge of PPC marketing and put his formula’s and techniques into a class structure at www.ppcclassroom.com for the low price of $77.00.

I learned of this long before they went live with the site and signed up for the updates and “bait” emails through Amit’s Super Affiliate Mindset blog. I received the video’s that consisted of Amit’s lecture on the basics of PPC, his strategies, tips, thoughts on where the industry is going as well as a few nuggets of information.

Because I haven’t signed up for the site, I can’t comment on whether or not the whole concept is worth the $77.00, but from what I’ve heard about it from others who have signed up, the material is not much different than what you’d find on Amit’s website. I’m sure you’d get a few nuggets of information that you won’t find out there, afterall, that’s why you’re shelling out the money versus just reading the many blogs out there.

One thing to note, they have currently stopped accepting members. A great strategy to press those who want in to wait and then sign up in droves once the site “opens” back up. How does the old saying go? You always want what you can’t have, lol.

If anyone has in fact signed up, I’d be curious to know what you think. Send me an email lambo@markspeeding.com.

Here are a few reviews:
If you’re looking for a few quick and dirty tips to make a few quick bucks from your typical $47 or $97 ebook, PPC Classroom will not be your cup of tea. In fact, you’d probably find that there’s way too much reading involved. - Andrew Wee

The PPC Classroom course is not about a “cool trick to make money.” It’s about building a real business that can sustain itself and not one that can fall appart like a tower of playing cards hit by strong wind. It’s important to be building a business and not a simple “money maker.” - George Katsoudas

The PPC Classroom is a complete tutorial and system that covers the whole spectrum of knowledge of how to make big money as an affiliate. Along with extensive tutorials and down to earth written material, you’ll get his privately developed software that helps you managing your advertising as well. - Richard Perez

1000+ people all fighting for the same few niches…does that sound like fun to you? Didn’t think so. If you’re a seasoned pro, maybe this is ok, but PPC newbies beware! - KingdomReview.com

Anyway… invest in PPC Classroom at your own risk. It might be a winner… but could just as easily be a dud. My gut feeling is that it’ll be great, but like a lot of great internet marketing products, you’re gonna find that the committed 5% of its users will absolutely rake in the cash, while the rest will struggle to make their money back from purchasing the product. - Mark - Affilorama


PPC Classroom does not give you instant data that you can bank on. You need to be patient and wait to see results after a month. If you get too hasty, you may be getting excited about someone else’s testing that may not pan out. - Mr. A

-Mark S

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Oct 23 2008

Affiliate Marketing Program Pitfalls

Even though affiliate marketing is an excellent way
to earn money, there are several pitfalls that you’ll
need to be aware of.  As long as people have been
earning money, people have also tried to figure out
how to earn more by doing a lot less.

All you need to do is a quick online search for
“work from home” or “making easy money”.  You’ll
instantly find millions of websites, simply click
on a few and you’ll notice that they all start off
the same.  You’ll see a guy with a big house and
a lot of money saying if you sign up, this could be
you - how far from the truth!

The only way you can earn a good, stable income is
to put in the hard work it takes.  Before you join
any affiliate program, you need to do the proper
research.  That’s one of the best benefits of the
internet - finding the information you need.

All you need to do is search for the name of the
affiliate program that your intested in, adding
the word scam to it and see what pops up.  You
should also join some work from home forums, and
don’t be afraid to ask the right questions.

There are a few ways that you can tell what
program is most likely a scam.  If a program
doesn’t tell you their compensation plan unless
you sign up, watch out.  A lot of programs won’t
tell you what you’ll be doing unless you buy a
kit for a set price.

With any program, there should always be 100% free
disclosure.  You’ll need to know what you are
going to be doing before you even start.  If a
program doesn’t tell you what you are going to be
doing or if you have to pay money first, you
should avoid it.

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Oct 22 2008

Easy Profits Using PPC In Your Affiliate Marketing Business

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

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